Varying Video for Effective Law Firm Web Marketing

Video is becoming increasingly important to law firm web marketing. Website and YouTube video can help law firms with website stickiness, improve professionalism, optimize their law firm SEO and leverage social media marketing to carry their message to both their existing clients and prospective clients. Let’s consider a few YouTube statistics. YouTube, owned by Google since 2006, boasts some truly amazing metrics. For example, as of this writing, YouTube’s website states that it attracts over 800 billion unique users visits each month and over 3 billion hours of video are watched each month. 72 hours of video are uploaded to YouTube every minute, and in 2011 YouTube had more than 1 trillion views or around 140 views for every person on Earth. Clearly web video is attracting and retaining a large following.

How can you optimize your law firm marketing content for YouTube? Strength is represented in numbers and variety. Once you have created a page (or space) on your law firm website, you should also create a YouTube channel. Optimize your channel for your target prospects and make sure your description and tags incorporate the long tail keywords germane to your target audience. Leverage your law firm logo and branding to make your YouTube channel look professional and current. Then, populate both your channel and your law firm website with compelling content across multiple video mediums. For example, you can use PowerPoint Vlogs, talking head recordings (using video from your own laptop), Skype recorded videos, professionally shot and edited videos and recorded webinars. There are pros and cons with each of these videos relating to your law firm web marketing.

  • PowerPoint Vlogs:These are fast and easy to create and post. You will achieve better results if your slide deck has been created by a graphic artist. Vlogs are typically a more casual type of video, and can be used to rapidly convey changes in a specific industry.
  • Recorded Webinars: Webinars can be recorded and posted to your law firm website or YouTube. Shorter is usually better, as patience can wear thin for even an interesting, albeit lengthy webinar recording. Webinars offer the advantage of looking and sounding “professional”, though quality can vary based on the vagaries of the internet throughput and recording devices used on the day of the webinar.
  • Talking Head Recordings:Quality varies on the recording device used and the professionalism and experience of the speaker. For example, using a built in high def camera can work well with some laptops, I usually suggest multiple practice sessions across several devices, to compare and contrast the resulting video. Make sure your background looks professional, an office background, if not cluttered, often looks best. You can also record in an empty courtroom, or on a quiet weekend, in front of a court house. This can be done with a computer or other digital recording device.
  • Skype Recorded Videos:Skype interviews are often easier for the speaker because they are responding to “interview” questions and don’t need to be as rehearsed when compared to Vlogs or talking head videos. Interviewers can utilize on camera or off camera (split screen) technologies. Skype does not offer recording capabilities, a third party software solution must be used.
  • Professional Videographer Videos:There are two types of these videos, those which feature or include live speakers, and those which use photos or images which convey your value proposition. The former might include a message from the managing partner or other attorneys, the latter might include images of your offices and other related law firm materials, or images pertaining to your target market.

Once you’ve added videos to your YouTube channel and website, leverage these for your social media marketing campaigns. Post, Tweet, Pin, Like, Link, Blog and Vlog your content. Push your video out to your market using LinkedIn, Facebook, Tiwtter, Google, YouTube, Pinterest, Blogs, etc. Make sure your website links and call to action are prominently noted on both your channel and each video. Vary your video and vary your content for optimum efficacy. Educational videos typically work best. One of the fastest growing areas of YouTube relates to “How To” videos. Whether you’re discussing how to how to aggressively defend lawsuits, how to mitigate liability or how to ensure driver safety, video is a great way to reach your target markets.

Remember, all of your content does not need to specifically relate to law, as long as it is professional and interesting and results in quality traffic and interaction with your target market. Note that your content will vary drastically based on your practice. For example, attorneys specializing in family law will have a different approach, look and feel than those practicing corporate litigation. Your video content should “speak” to the audience you are targeting. And when in doubt, you can create your own informal focus group, sending your video links to trusted clients, friends and colleagues for their candid feedback. If your law firm has yet to begin your video law firm web marketing initiative, there is no time like the present. If you have already begun, remember to vary your video, your content and your web marketing distribution for optimum results.

Best Law Firms – What Are They?

People have always wanted to consult the best law firms for solving their legal problems. However, it is not easy to find one that can guarantee a solution for all the legal problems a person has to face. There are a select few which have the experience and the expertise of handling a wide array of cases. Most of them that are present in the market usually provide solutions for a few types of cases only. They do not have the lawyers or the support staff that is needed to handle many types of cases.

The legal problems of a person can range from personal injury claims to criminal charges and drug offenses. Not all firms have the expertise in handling all these cases. Only the best law firms have the resources available to them to take up all these cases. There are many things that add up to make a law firm the best in the business. These things include:

  • Level of experience and expertise of its lawyers
  • Number of famous lawyers present in its ranks
  • Types of cases it can handle
  • The competence of the support staff that works alongside the lawyers

One that has all the above mentioned credentials will soon become one of the top firms in the business. However, it is not very easy to become a renowned firm. It has to make many improvements in its structure to come up to the level of the big firms. These improvements are going to dictate if a firm is going to become a good law firm in the future or not.

The presence of a nice mixture of youth and experience is always good for a company and the same is true for a law firm too. Young lawyers need to be trained so that they become the champions of the future. There is no better way to train the young lawyers then to give them the chance to work alongside famous lawyers. This way the young lawyers are going to gain experience and are going to add to the potency of the firm.

Another way to enhance its portfolio is by increasing the number of services it provides to its clients. People like to consult a law firm that has a solution for each of his problems. Therefore the best firms are always ready to increase the scope of their services. Any new law firm should do the same and keep on increasing its network of lawyers. The international appeal is also necessary, one or two high profile cases can change the reputation of the firm. In order to increase global acceptance a law firm must continue to hire lawyers present in other countries of the world. This way the firm would be able handle the cases from abroad as well. For a law firm to rise up to the top it is necessary that its members work very hard to earn the top position.

Know more about the Best Law Firms in the country

Finding a Law Firm: Helpful Facts You Should Know

People who need legal advice or assistance know the importance of a reputable law firm. Knowing how to find the best law office in your area is very important.

What Is a Law Firm?

A law firm is apparently a business entity that aims to provide legal services to its clients. This type of business is composed of one or more lawyers that are hired by the firm. Generally, the lawyers in a firm provide legal representation to clients and offer legal advice to other businesses. Typically, a law office renders advice about the legal rights and responsibilities of a corporation or company.

How to Find a Reliable Law Firm?

For people who have been victims of fraud or other crimes, a law office can come to the rescue to solve such matter. These days, countless law offices are available and ready to serve at all time. However, finding a reputable one is truly a daunting task. Searching for a reliable law firm requires time and effort, however with the right knowledge you will not have a hard time in looking for the best option. Here are the important factors to consider in finding a reliable law office.

Proficiency in the Field of Law – The first thing to consider is to search for a law office based on your legal issues. The truth is, law has different categories. You may look for a lawyer to advice you on dealing with criminal law or commercial litigation and other legal matters. It is indeed very essential to know how to pick a particular law firm with specialties on the field that is related to your concern. The best and effortless way to find a law office is to browse online. It can save you time and money as well.

Real World Legal Advice – Mostly, lawyers deal professionally with their clients. They provide legal advices as part of their work and responsibilities. However, as much as possible, you would like to have a law office that can give you a lawyer who shows utmost concern on your case. This kind of lawyer typically explains the legal processes in most convenient way so that the client can easily understand the legal jargons and processes.

Respectable Track Record – Doing business with a law office requires you to spend enough money for it. Since you are spending money, you must opt for the best law office that has a respectable track record. You can do a background check by knowing how many successful cases they have already won for the past years. Although this process requires much effort on your behalf, however it helps you to come up with good decisions. This can also offer you great benefits in the long run.

Facing legal issues in today’s world is not a hindrance for everyone to achieve the right justice. A solution is always present with the help of a highly reliable and professional lawyers to defend you at all aspect of the law. The only thing to do is to find the right law firm that can answer your needs.